Realising the potential of the London 2012 Olympic Games and Paralympic Games
Communication
Communication plays a key role in raising the profile of the London 2012 Games and its significant benefits.
Rising to the Challenge is the overarching brand used by Nations and Regions East to support all communications activity.
There are a whole host of ways in which to get involved in London 2012, regardless of your age, interest or where you live and Rising to the Challenge is committed to promoting the breadth of the opportunities available.
Download Communication Action Plan 2010/2011