Realising the potential of the London 2012 Olympic Games and Paralympic Games
Tourism
London 2012 will mean the world's media will be firmly focused on the UK during Games time. The East of England, being closer to the Olympic Park than any other region, has a once-in-a-lifetime opportunity to showcase the region as an ideal tourism destination.
Seven million tickets will be sold for the Olympic and Paralympic Games, to national and international visitors, many of which will need accomodation, hospitality and entertainment.
At previous Games the largest economic benefits have come from the increase in tourism, and for the East of England, it is an opportunity to increase international, domestic and business tourism.
Download Tourism Action Plan 2010/2011
East of England Development Agency (EEDA) are the lead agency for tourism and the delivery partner is East of England Tourism
